Ive, after all, has been credited with helping power Apple's resurgence after co-founder Steve Jobs took over as its head in 1997. But it does mark a dramatic shift for the tech behemoth. Ive's move may not be as tectonic a shift as a possible retirement or leaving Apple completely. This just seems like a natural and gentle time to make this change." "While I will not be an employee, I will still be very involved - I hope for many, many years to come. "I'm actually looking forward to contributing in a different way to projects we've been working together on for, in some cases, many years," Ive said. He also says he has a "very clear sense about the health and vitality of the design team" at Apple. Ive told the Financial Times that he felt the time was right for his departure because he's recently completed some significant projects, including Apple Park, which had its official opening a few weeks ago.
Apple's press release website appeared to crash within a half hour of posting the news. "Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built," Apple CEO Tim Cook said in the release. While Ive is striking out on his own in a way, he will continue to work with Apple on a variety of the company's projects when he launches his own company, Apple said in a release. And Apple will be one of his first primary clients. Dieter Rams, a significant influence on Ive, compiled 10 principles for 'Good Design.' Number three was 'good design is aesthetic.' Apple seems to have remembered numbers two and four: 'good design makes a product useful' and 'good design makes a product understandable.Apple's chief design officer Jony Ive is leaving the company later this year to form an independent design firm.
APPLE PRODUCT DESIGN HAS IMPROVED JONY PROFESSIONAL
And professional users can afford to pay for the top-of-the-range devices that are more profitable to Apple. After all, you're liable to lose professional customers - architects, musicians, film-makers - if they can't plug their laptops into external monitors. Perhaps this would have happened under Ive, but Evans Hankey, who now heads the industrial design team, has overseen plenty of other tweaks that seem to indicate a change of philosophy.īut there is merit in sometimes listening to your customers, particularly when the pendulum has swung too far away from function and towards form. Gone is the so-called 'butterfly' keyboard, which rendered the device thinner but whose clunky mechanics made typing more difficult farewell too to the Touch Bar, a touch sensitive strip display along the top of the keyboard which could show functions for the web browser one moment and mixing tools for music apps the next, but was almost impossible to use without looking back are HDMI ports, which let you plug the computer into high-definition displays without using an adapter. Headline features released five years ago under Ive's aegis have been scrapped.
APPLE PRODUCT DESIGN HAS IMPROVED JONY PRO
From the iPhone to Apple TV to the Macbook, gone are the days of 'The user be damned, we think this looks cool.' Monday's unveiling of a new Macbook Pro lineup of laptops provides evidence of the shift. Since he stepped down as chief designer at the end of 2019, Apple seems to have reemphasized function.
Bloomberg: There was a sense that, without the moderating influence of the late Steve Jobs, perhaps Jony Ive started to prioritize aesthetics a little too much.
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